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🎯 Why most designers fix the wrong problems and how diagnosis changes everything

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5 minutes

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8th December

Maria

Gabrowska

Most designers know this scenario too well. A client says the website isn’t converting, so you jump into Figma, refine the layout, sharpen the hierarchy and rewrite the hero. It feels productive, because you’re fixing something concrete. Yet halfway through, the design looks better, but nothing about the core problem has changed. And that’s usually because the issue never lived in the UI.

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