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🎨 Colour Psychology in UX Design and Branding

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5 minutes

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22nd September

Maria

Gabrowska

You’ve probably had that moment in Figma where you’re paralysed between two shades of blue, wondering which one will “feel right.” Truth is, those decisions aren’t just aesthetic – they can shape how much people trust your design. This is the psychology of colour: a curious cocktail of neuroscience, cultural baggage, and practical design principles. And it’s the reason branding agencies charge eye-watering sums to get it right.

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